F. Lo Turco
IT

Services

Choose the level of leadership the situation requires.

A recurring senior role, a time-bound mandate, a focused project or a workshop. Each engagement starts with a business decision, not a list of channels.

Engagement formats

Clear scope. Named outputs.

01

Fractional CMO

For
For SMEs and scale-ups that need senior marketing leadership without a full-time executive.
Typical duration
2–8 days per month, usually 6–12 months
Includes
Marketing priorities, budget and KPI governance, team and partner direction, executive reporting.
Output
Operating plan, dashboard, decision cadence and accountable roadmap.

Arrange a 30-minute call

02

Temporary Marketing Manager

For
For a leadership gap, turnaround, launch, transformation or post-acquisition phase.
Typical duration
3–12 months
Includes
A defined mandate, hands-on leadership, stakeholder alignment, delivery oversight and recruitment or handover support.
Output
Mandate plan, delivered initiatives, operating routines and structured handover.

Arrange a 30-minute call

03

Marketing audit & 90-day roadmap

For
For CEOs who need an independent view before committing more budget.
Typical duration
4–6 weeks
Includes
Review of positioning, funnel, channels, content, data, organisation, tools and agency setup.
Output
Evidence-based diagnosis, priority matrix, 90-day roadmap, KPIs and investment options.

Arrange a 30-minute call

04

AI marketing workshop

For
For leadership and marketing teams moving from experimentation to repeatable use.
Typical duration
Half day, full day or short programme
Includes
Use-case selection, workflow design, prompt methods, tool stack, quality controls and governance.
Output
Prioritised use cases, reusable workflows, guardrails and team action plan.

Arrange a 30-minute call

Search in the AI era

SEO, AEO and GEO

Search visibility now spans classic results, answer engines and generative interfaces. I connect technical fundamentals, information architecture, editorial authority and structured data.

  • SEO: crawlability, intent, content architecture, internal links and measurement.
  • AEO: concise answers, entities, schema and content that can be extracted reliably.
  • GEO: credible sources, consistent facts and content designed to be understood and cited by generative systems.

The output is a prioritised plan tied to business value—not a volume of keywords or AI-generated pages.

How I work

Four steps from ambiguity to ownership

  1. 1. FrameGoals, mandate and decision rights.
  2. 2. DiagnoseEvidence, gaps and economics.
  3. 3. DeliverPriorities, owners and operating cadence.
  4. 4. TransferCapability, systems and handover.

FAQ

Before we start

How much does an engagement cost?

After a 30-minute call, I provide a written scope and fee. Pricing depends on mandate, seniority required, days per month and duration; it is not tied to media spend.

How quickly can we begin?

A diagnostic project can usually start within two to four weeks. Temporary and fractional mandates depend on current availability.

Which sectors do you work in?

My direct experience includes luxury, pharma, energy, insurance, building materials and global B2B. I also work with SMEs where the commercial problem fits my experience.

Remote or in person?

Both. I am based in Milan and combine remote work with on-site sessions where decisions, workshops or team alignment benefit from being together.

Free marketing assessment

How mature is your company’s marketing?

Twelve questions, six areas and four minutes. Get a maturity level, three priorities and a first 90-day roadmap.

4 minutesNo registration needed to see the resultStart the assessment

Start with the problem, not the package.

A short call is enough to decide whether an audit, a mandate or a workshop makes sense.

Arrange a 30-minute callSee relevant work
Arrange a 30-minute call