Articles & notes
Short, practical perspectives on the decisions behind marketing performance—not another stream of generic trends.
Featured article · Key4biz
Artificial intelligence promises greater productivity, yet for Italian SMEs the distance between experimentation and adoption remains wide. Data, skills and organisation explain why technology alone cannot turn potential into measurable results.
Editorial themes
Mandates, decision rights, executive alignment and what companies should expect from a fractional CMO.
Priorities, operating cadence, content governance, teams, agencies and measurement.
Useful AI workflows for marketing, with human review, clear ownership and quality standards.
How brands can remain findable, understandable and credible across search and generative systems.
Current publishing
I currently publish shorter articles and field notes on LinkedIn, where they can be discussed with marketers, founders and executives.