Advisory
I advise CEOs and founders of SMEs on marketing choices, organisation and execution.
About
I work between strategy and execution: close enough to the business to make decisions, and close enough to the team to make them happen.

Profile
I have spent more than 15 years leading marketing, brand, content and digital programmes in regulated, technical and high-value markets.
At Enel X I worked on a global digital ecosystem across 20 countries, with responsibility spanning digital growth, e-commerce P&L and sales, electric mobility and Formula E sponsorship activation. At Sanofi I managed consumer healthcare brands and helped cut website publishing cycles from 18 months to under a year.
My work at Reale Mutua included 350 agency websites, CRM and communications. At UL Solutions I led global content strategy, content operations and DAM governance. As Head of Marketing, Brand & Communication at Lionard Luxury Real Estate, I reported directly to the CEO.
Today
I advise CEOs and founders of SMEs on marketing choices, organisation and execution.
I step in as Fractional CMO or Temporary Marketing Manager when ownership is missing.
I train teams on strategy, digital, content and practical AI adoption.
Recognition
The IKA Award recognised the quality of my work in 2019.
Career
Built a scalable digital presence for the agency network, connecting local websites, CRM and communication.
Led the global digital ecosystem and e-commerce, connecting electric mobility, content, demand generation and commercial performance across international markets.
Global content strategy, operations and DAM governance.
Consumer healthcare brands and faster digital publishing.
Marketing leadership, content strategy and direct mandates with CEOs and founders.
Advisory, training and accountable marketing leadership.