Marketing & Communication Leader · Strategy, Brand, Digital & AI
Senior marketing leadership for clear priorities, accountable execution and measurable growth.
I help CEOs and founders turn scattered marketing activity into a clear plan, an accountable team and measurable commercial progress.
Experience across Enel X · Sanofi · Reale Mutua · UL Solutions · Lionard Luxury Real Estate
Free marketing assessment
How mature is your company’s marketing?
Twelve questions, six areas and four minutes. Get a maturity level, three priorities and a first 90-day roadmap.
References
The work is also measured by the people you do it with.
“He is great at what he does: knowledgeable and always able to bring a positive outlook towards work and life.”
“Francesco is a great worker, enthusiastic, well prepared and extremely focused.”
“An excellent observer of communication dynamics. A skilled manager, tireless and inclined to teamwork.”
Experience
Built across complex markets
More than 15 years across luxury, pharma, energy, insurance and building materials. Roles include Enel X, Sanofi, Reale Mutua, UL Solutions and Lionard Luxury Real Estate. Today I advise SME CEOs and founders and teach marketing.
How I work
Clarity first. Delivery follows.
- DiagnoseBusiness goals, economics, customers, capabilities and constraints.
- PrioritiseA small number of decisions, owners, targets and trade-offs.
- DeliverCadence, team direction and hands-on execution where needed.
- TransferSystems, documentation and capability that remain in the company.
Tools I trust
Strategy comes first. Tools should make it operational.
- GA4
- Power BI
- HubSpot
- Salesforce
- Semrush
- Figma
- Notion
- Adobe
- ChatGPT
- Claude
- Gamma
- Canva
- n8n
A useful first step
Bring one marketing problem.
In 30 minutes we can clarify the decision, the gaps and whether I am the right person to help.