F. Lo Turco
IT

Marketing assessment · 12 questions · 4 minutes

How mature is your company’s marketing?

Six areas, two questions each. Your result updates as you answer: maturity level, three priorities and a first 90-day roadmap.

JavaScript is required to calculate your personalised result. All questions remain available to read.

Positioning

Can you say in one sentence who you serve and why customers choose you?
Do you know your ideal customer and why they buy?

Demand and funnel

Where do new customers come from?
Do marketing and sales agree on what a lead is and how it is handled?

Data

Do you know customer acquisition cost and customer value?
How are marketing budgets and priorities decided?

Organisation

Who is accountable for marketing?
How do you work with agencies and suppliers?

Content and channels

Do your website and content support sales?
Are you visible in Google and AI engines?

AI and processes

How does the marketing team use AI?
How are recurring activities organised?

What it measures

A system, not a list of channels.

The assessment looks at positioning, demand, data, organisation, content and AI processes. The result is immediate and does not require registration.

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