Selected work

Complex marketing work, made operational.

Five examples of how I connect strategy, organisation and delivery. Results shown are tied to the relevant role and period.

Energy & electric mobility

Enel X

Context: A global digital ecosystem serving customers across 20 countries, spanning corporate content, e-commerce and electric mobility.
Challenge: Increase demand, improve digital performance and coordinate a complex international ecosystem.
What I did: Led digital growth and the enelxstore.com e-commerce business, including P&L and sales. Worked across the charging app, wallboxes, public infrastructure and Formula E sponsorship activation.

Consumer healthcare

Context: Multiple consumer healthcare brands needed faster, more consistent digital publishing.
Challenge: Reduce long release cycles while protecting governance in a regulated environment.
What I did: Managed brand and digital work across the portfolio, aligning stakeholders, content, approvals and delivery partners.

Insurance

Context: A distributed agency network needed a consistent digital presence and stronger customer communication.
Challenge: Scale local sites while connecting CRM and communication requirements.
What I did: Directed the rollout model, content and coordination across central teams and agencies.

Global B2B

Context: Expert content operated across markets, teams and systems.
Challenge: Create a global content model that could scale without losing quality or governance.
What I did: Developed content strategy, content operations and DAM governance, connecting expertise, workflows and distribution.

Luxury

Result: A clearer executive marketing mandate and integrated brand direction.
Role: Head of Marketing, Brand & Communication.

Context: A high-value international real estate brand required direct marketing leadership close to the CEO.
Challenge: Align brand, communication and marketing execution around growth and reputation.
What I did: Led marketing, brand and communication as a member of the leadership team, reporting directly to the CEO.

Recognition

International recognition for the quality of the work and its execution.